Bachelor of Multimedia (Hons.)
Media Arts

(R/214/6/0098) 06/19 (A10481)

This three-year Media Arts programme emphasises the creation of new forms of communication art enabled by computing technologies. The programme offers an inter/multidisciplinary approach to media creation that fosters individual exploration, experimentation and creative technologies practice. The word ‘media’ relates to mediums of communication; while ‘art’ emphasises the use of these mediums to create, express and challenge.

The course is conducted in an exciting environment where theories and practices can be challenged and ideas flow. The programme foregrounds experimental media creation and the results emerge in interactive systems, websites, games, installations, galleries, performances and sometimes public spaces. We strive to create socially and culturally relevant objects, experiences and spaces. Our graduates make significant contributions to the creative, cultural and multimedia industries.

PROGRAMME EDUCATION OBJECTIVES

  • To develop independent, innovative content designers, with the ability to identify problems and provide solutions for the creative industries.
  • To produce technically competent content designers with strong fundamental understanding and ability to adapt to any creative production workflow.
  • To cultivate enterprising graduates with the ability to create competitive Intellectual Property to stimulate the growth of creative industry.

PROGRAMME OUTCOMES

  • Ability to acquire and apply Media Arts design theories and practices
  • Acquisition of technical competence in specialized areas of Media Arts design
  • Adhere to social, cultural, global and ethical responsibilities in the Media Arts design domain
  • Integrate professionalism and commitment while working collaboratively
  • Able to communicate effectively through presentation skills
  • Able to solve problems innovatively through research and experimentation
  • Recognizing the importance of lifelong sustainability and efficiency in design and development of creative Media Arts content
  • Ability to be an enterprising creative Media Arts content designer

CAREER PROSPECTS

  • Creative Technologist
  • New Media Artist
  • Event/Gallery Curator
  • DJ/VJ
  • Multimedia Designer
  • New Media Innovator & Media Scientist
  • Visual Artist & Designer
  • Media Engineer

STAFF

Rini Fauzan Mohamed Zuhairi

Programme Coordinator

Tan Kong Cheng

Assistant Programme Coordinator

Assoc. Prof. Dr. Wong Chee Onn

Associate Professor

Dr. Hew Soon Hin

Senior Lecturer

Dr. Lim Kok Yoong

Senior Lecturer

Dr. Lim Yan Peng (Forest)

Senior Lecturer

Ts. Dr. Mohd Hafizuddin Mohd Yusof

Lecturer

Badrolhisham Hashim

Specialist

Yong Soon Xuan (Samson)

Assistant Lecturer

INDUSTRIAL ADVISOR

MS. SUZY SULAIMAN

CEO, DAM Interactive

Suzy Sulaiman is a trained architect with a flair for historical and cultural research involving local communities. She has worked with many local institutions and non-government organizations like National Visual Art Gallery (NVAG), University Sains Malaysia (USM), University Putra Malaysia (UPM) and Arts-ED. Her works focuses on the convergence of community-building aspects through education, architecture and digital technology. She is also the managing director of DAM Interactive.

EXTERNAL EXAMINER

PROFESSOR DR. JOONSUNG YOON

Global School of Media, Soongsil University, Seoul, South Korea

Joonsung Yoon is a professor at the Global Scgool of Media at Soongsil University, Seoul, Korea. He received his PhD from New York University. Professor Yoon is doing interdisciplinary research in art and science.

STUDENTS ARTWORK