Bachelor of Multimedia (Hons.) Advertising Design

(R/214/6/0097) 06/19 (A10483)

Advertising Design is a three-year degree programme that creates creative advertising content creators. Students are trained to master persuasive communication through design and multimedia applications. This programme emphasizes on the understanding of branding, positioning, advertising strategy, media application and product solution. The creative process and final artwork are given great emphasis in developing students’ skills and abilities to excel in this field.

We aim to develop graduates who are able to harness their intellectual capabilities in developing creative ideas in advertising, and are technically capable in developing those ideas into working output.

ENTRY REQUIREMENTS

  • Pass Foundation / Matriculation in related field from a recognised institution. Candidates from non-related field may be admitted subject to a rigorous internal assessment process; OR
  • Pass STPM / A level or its equivalent with 3 Principals inclusive of one Information and Communications Technology (ICT) subject; OR
  • Pass UEC with minimum of grade B in at least five (5) subjects inclusive of English; OR
  • Pass Diploma in the related or relevant field from a recognised institution with minimum CGPA of 2.50. Candidates with CGPA below 2.50 but above 2.00 may be admitted subject to a rigorous internal assessment process.
  • English Entry Requirement for International Students: All programmes offered by Faculty of Creative Multimedia and Faculty of Cinematic Arts require a minimum score of 5.0 for IELTS or its equivalent.

CAREER PROSPECTS

  • Art Director, Designer, Manager in Publications, Corporate and Communication Departments, Advertising Agencies, Design Houses, Production Houses, Retailer; or
  • Manager, Designer, Art Director for Film, Animation, Music Production Houses and Broadcast Agencies; or
  • Manager of Art, Design, Branding for Retailers, Entrepreneurs, Product Designs; or
  • Manager, Designer for Advertising related activities for small businesses;
  • Online, Print, Exhibition, Outdoor, Web Advertising

STAFF

Ellyna Hashim

Programme Coordinator

Rosnani Abdul Rahman

Assistant Programme Coordinator

Dr. Azman Bidin

Lecturer

Fauzan Hj Mustaffa

Lecturer

Imran Hazimin Othman

Lecturer

Muhammad Syahmi Abd Aziz

Assistant Lecturer

Heidi Tan Yeen-Ju

Lecturer

Nor Alley Zulkafly

Lecturer

Md. Najib Osman

Specialist

Qistina Ruslan

Assistant Lecturer

Syarifah Nurleyana Wafa Syed Naguib Wafa

Lecturer

INDUSTRIAL ADVISOR

SAAD HUSSEIN

Chief Creative Officer & Executive Director, TBWA / Kuala Lumpur

With over 25 years of experience, Sa’ad has helped create iconic work for global brands like Sony, Panasonic, Volkswagen, Renault, Nissan, Infiniti, Nando’s, Burger King, Mandarin Oriental, AXE, Sothy’s, Kao and Imedeen. Locally, he has been instrumental in shaping Malaysian brands like RHB, Mamee, Packet One Networks (P1) and DiGi. His creative award accolades include One Show, London International Awards, Spikes, AdFest, AWARD Australia, NY Festivals, Clio and Cannes Lions.

A believer of strong creative idea that works, he has won 2 Gold, 3 Silver and 2 Bronze in Malaysia Effies. In 2013/14, TBWA Group in Malaysia was awarded three Agency of the Year Awards in 3 separate shows, namely: Advertising & Marketing Award Show, Malaysian Kancils and Campaign Brief Asia.

He is currently serving as the Chairman of the Creative Council. He has also been invited to judge in award shows like AdFest, MC2, Kancil Awards, and New York Festival. He was an invited speaker at several conventions such as ABC Media Workshop, BrandFest 2012 and iMedia Agency Summit 2014.

He has also lectured and mentored in learning institutions like One Academy, Ngee Ann Polytechnic and 95 Percent Advertising Academy.

EXTERNAL EXAMINER

ASSOCIATE PROFESSOR DR. MING CHEUNG

Department of Media, Faculty of Arts, University of Adelaide, Australia

Ming Cheung (張可明) is Associate Professor with Tenure in Media at the University of Adelaide, Australia. She conducts research on visual communication, digital marketing and advertising, participatory social media, user experience design, design thinking and innovation management, design education and creativity, media policy and intellectual property. She holds degrees with First Class Honours or Distinction in design, law, information technology, education, languages and music.

She hasled and completed 16 national and university grant projects and published productively in some of the top-ranked international journals. In the recent five years, 14 of her refereed publications were published or are forthcoming in SCI-, SSCI- or AHCI-listed journals. The majority are sole-authored. A Top Paper Awardee, she has consistently presented her research in the largest and most prestigious international conferences in her field.

She started her career as a practitioner in advertising and design, having worked as Principal Consultant in a design agency for 11 years. She also worked as Project Manager leading and managing 56 staff members in the Hong Kong Government. She then joined City University of Hong Kong as a faculty member. She was awarded the Teaching Excellence Award of CityU in 2005 and was the Program Leader of BA (Hons) in Integrated Strategic Communication of CityU from 2007 to 2010.

She was Visiting Associate Professor in Digital and Creative Media at the University of Nottingham Ningbo China in 2011, during which she networked with more than 100 media and product designers in Ningbo and Shanghai. She is currently also Associate Editor of IEEE Transactions on Professional Communication, Permanent Member of the JM Coetzee Centre for Creative Practice, Adjunct Associate Professor at the School of Design of the Hong Kong Polytechnic University, and Adjunct Research Fellow at the University of South Australia. In 2014, she was awarded the University of Adelaide’s HUMSS Executive Dean’s Prize for Excellence in Teaching and the HUMSS Faculty Prize for Excellence in Teaching. She writes in English and Chinese, and speaks fluent English, Cantonese and Mandarin as well as some Japanese and Korean.

She was a brass band conductor before, and learnt oil painting from her father since four years old and darkroom photography from her brother since seven. She plays the piano and flute, and is a lover of squash and water sports. Her favourite places of interest include the Grand Canyon, Yosemite, Maui, Molokini, Hokkaido, New Zealand and Amazon Rainforest. She is now working on her sole-authored academic book “User Experience Design” as well as her first novel “十一月二十一”.

More about Ming Cheung:
http://www.adelaide.edu.au/directory/ming.cheung

STUDENTS ARTWORK