MADGAZINE Advertising Design Showcase 2022

MADgazine is a hybrid event that will showcase individual projects delivered by our final year students where their major outputs will be focused on Environmental Media, Website and Audio Visual.

There are 3 main themes in this showcase, which are the Zoo, Museums and Amusement Parks. The main driving factor for these 3 themes are rooted from the sudden COVID19 pandemic that has raised the need to create more drive in the local tourism industry during this pandemic.

Final Year Students

Back in Time

A campaign to encourage people to explore, learn and experience western historical culture, Old West
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Safely Back

A campaign to welcome people back to the all new Genting Skyworlds theme park
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Reliving It

A campaign that satisfies consumers to seek new adventures and experience the thrill once again with their loved ones
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Made to Move!

A joint initiative with the Malaysian Ministry of Youth and Sports that encourages families with children to engage in regular physical activities
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Back in Time

A campaign to encourage people to explore, learn and experience western historical culture, Old West
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Safely Back

A campaign to welcome people back to the all new Genting Skyworlds theme park
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Reliving It

A campaign that satisfies consumers to seek new adventures and experience the thrill once again with their loved ones
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Memo Friends

A campaign to create awareness about the water pet that has long lived and how to take care of it
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The Cat Wonderland

A campaign to create awareness about the Cat Museum among Malaysians and foreigners
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Leap Out Step Out

A campaign to encourage the public who have never tried adventurous activities before to take their first step and leap out from their fears
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Now You Sea Me

A virtual campaign where people can learn how the animals are being taken care of in Aquaria through online booking sessions via their website
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Made to Move!

A joint initiative with the Malaysian Ministry of Youth and Sports that encourages families with children to engage in regular physical activities
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Memo Friends

A campaign to create awareness about the water pet that has long lived and how to take care of it
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The Cat Wonderland

A campaign to create awareness about the Cat Museum among Malaysians and foreigners
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Into The Nature

A campaign that promotes the idea of bringing people back to nature and developing a greater understanding of petting animals
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Re:Creation

A campaign that aims to change the perception of younger audiences towards camera museums
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Ninja Conqueror

A campaign about encouraging the audiences to step out of their comfort zones to experience the adrenaline rush games together with their acquaintances
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LEGGO Adventure!

A campaign to encourage young adults to visit Legoland Malaysia
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Leap Out Step Out

A campaign to encourage the public who have never tried adventurous activities before to take their first step and leap out from their fears
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Now You Sea Me

A virtual campaign where people can learn how the animals are being taken care of in Aquaria through online booking sessions via their website
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Into The Nature

A campaign that promotes the idea of bringing people back to nature and developing a greater understanding of petting animals
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Night Safari Simulator

A campaign to promote Taiping Zoo & Night Safari to young adults especially for the night event which is the Night Safari
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Go Wild Go Camp

A campaign that repurposes Zoo Melaka as a new punch-in location
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Reminiscence Of Adrenaline Rush

A campaign to convince people to go back to visit Laketown Waterpark as the waterpark has been updated with more fun and exciting slides
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The Wild City

A campaign in conjunction with World Wildlife Day that hosts several engaging, fun and educational activities to educate children about wildlife
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Re:Creation

A campaign that aims to change the perception of younger audiences towards camera museums
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Ninja Conqueror

A campaign about encouraging the audiences to step out of their comfort zones to experience the adrenaline rush games together with their acquaintances
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LEGGO Adventure!

A campaign to encourage young adults to visit Legoland Malaysia
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The Unsung Heroes

A campaign on remembering the efforts and sacrifices made by our local unsung heroes
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Getaway Plan

A campaign to promote ESCAPE Penang as a solution for the young parents, who are struggling with working from home and taking care of their child
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Land of Teamplay

A campaign that aims to instill team spirit through activities and interactive games
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THE 80’s

A horror themed VR campaign. The peak of horror culture reached in the 80’s because they were fun and exciting
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Night Safari Simulator

A campaign to promote Taiping Zoo & Night Safari to young adults especially for the night event which is the Night Safari
KNOW MORE

Go Wild Go Camp

A campaign that repurposes Zoo Melaka as a new punch-in location
KNOW MORE

Reminiscence Of Adrenaline Rush

A campaign to convince people to go back to visit Laketown Waterpark as the waterpark has been updated with more fun and exciting slides
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Passion Show

A campaign to promote National Textile Museum and also to embrace young local fashion designers
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Craft & Tell

A campaign to raise awareness on the existence of the Children’s Library at Islamic Arts Museum Malaysia (IAMM)
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Pirate World

A campaign to promote an exciting new experience at Bukit Gambang Water Park for parents and their kids
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WONDER-REKA

A campaign where we incorporate a more structured theme toward the overall look of Jerudong Park Playground
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The Wild City

A campaign in conjunction with World Wildlife Day that hosts several engaging, fun and educational activities to educate children about wildlife
KNOW MORE

The Unsung Heroes

A campaign on remembering the efforts and sacrifices made by our local unsung heroes
KNOW MORE

Getaway Plan

A campaign to promote ESCAPE Penang as a solution for the young parents, who are struggling with working from home and taking care of their child
KNOW MORE

Land of Teamplay

A campaign that aims to instill team spirit through activities and interactive games
KNOW MORE

THE 80’s

A horror themed VR campaign. The peak of horror culture reached in the 80’s because they were fun and exciting
KNOW MORE

Passion Show

A campaign to promote National Textile Museum and also to embrace young local fashion designers
KNOW MORE

Craft & Tell

A campaign to raise awareness on the existence of the Children’s Library at Islamic Arts Museum Malaysia (IAMM)
KNOW MORE

Pirate World

A campaign to promote an exciting new experience at Bukit Gambang Water Park for parents and their kids
KNOW MORE

WONDER-REKA

A campaign where we incorporate a more structured theme toward the overall look of Jerudong Park Playground
KNOW MORE