Bachelor of Multimedia (Hons.) Interface Design

(R/214/6/0122) 04/20 (A11438)

This three-year programme emphasises the effective interaction between user and product to ensure the consumers and product features are integrated with the technology used. The elements of user interaction such as usability, user experience, screen design, ergonomic and user-centered design will be emphasised in product development studies where the digital approach is implemented across all levels. This includes the use of 3D printing for rapid prototyping and model making, digital sketching for an idea development, 3D modelling for final design analysis, and virtual reality for product presentation (for function, usage and technical specification).

We also analyse user feedback for the final prototype to assess the effectiveness of the new design to the target user. Each final design will be patented to protect the students’ rights for the purposes of commercialisation. Through this multi-faceted approach, we believe the students will be well prepared to enter the real working environment.

PROGRAMME EDUCATION OBJECTIVES

  • To develop independent, innovative content designers, with the ability to identify problems and provide solutions for the creative industries.
  • To produce technically competent content designers with strong fundamental understanding and ability to adapt to any creative production workflow.
  • To cultivate enterprising graduates with the ability to create competitive Intellectual Property to stimulate the growth of creative industry.

PROGRAMME OUTCOMES

  • Ability to acquire and apply user’s theories and practices regarding industrial design
  • Acquisition of technical competence in specialised areas of multimedia and industrial design method
  • Adhere to social, cultural, global and ethical responsibilities in the industrial design domain
  • Integrate professionalism, commitment and nurturing open minds for collaborative work
  • Able to communicate effectively through presentation skills
  • Able to solve problems innovatively through research and experimentation
  • Recognizing the importance of sustainability and efficiency in design and development of industrial design content
  • Ability to be an enterprising creative content designer whilst managing resources effectively

CAREER PROSPECTS

  • Designer for Product Design
  • Furniture Design
  • Transport Design
  • 3D Object-based Designer
  • Interface Designer
  • UI/UX Designer
  • Academician

STAFF

Zainudin Siran

Programme Coordinator

Ku Ahmad Adzam Ku Saud

Assistant Programme Coordinator

Muhammad Asyraf Mohd Pauzi

Assistant Lecturer

Hanafizan Hussain

Lecturer

Mohd Bostami Ahmad

Specialist

INDUSTRIAL ADVISOR

MOHAMAD SOBRI BIN ABU BAKAR

Please put designation here, Panasonic Manufacturing Malaysia Berhad

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EXTERNAL EXAMINER

PROFESSOR KISHOR MUNSHI

Professor, Schoool of Art Design and Media, Nanyang Technological University, Singapore

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STUDENTS ARTWORK