Bachelor of Multimedia (Hons) Media Arts (MA)

(R2/214/6/0098) 06/24 (A10481)

This three-year Media Arts programme emphasises the creation of new forms of communication art enabled by computing technologies. The programme offers an inter/multidisciplinary approach to media creation that fosters individual exploration, experimentation and creative technologies practice. The word ‘media’ relates to mediums of communication; while ‘art’ emphasises the use of these mediums to create, express and challenge. The programme foregrounds experimental media creation and the results emerge in interactive systems, websites, games, installations, galleries, performances and sometimes public spaces. We strive to create socially and culturally relevant objects, experiences and spaces.

Career Prospects: Creative Technologist, New Media Artist, Event / Gallery Curator, DJ/VJ, Multimedia Designer, New Media Innovators & Media Scientist, Visual Artist & Designer, Media Engineer.

MA's PEOs & PLOs

PEO01 – Knowledge & Understanding, Cognitive

Analyse and relate broad knowledge of Creative Multimedia Technology concepts and principles to practices incorporating technical skills in relevant fields

PEO02 – Interpersonal, Communication, Leadership, Autonomy & Responsibility, Ethics & Professionalism

Commit to take responsibility in leading and deliver assigned tasks when leading, interacting and communicating with peers and stakeholders while ensuring ethical practices.

PEO03 – Practical, Digital, Numeracy

Demonstrate technical competency in the innovative and creative use of digital technology and apply numerical techniques in Creative Multimedia Technology.

PEO04 – Personal & Entrepreneurial

Commit to life-long learning and exhibit entrepreneurial skills for academic and career advancement in relevant industries.

PLO01 – Knowledge & Understanding, Cognitive, Numeracy
Analyse and apply broad knowledge and skills including the use of numeracy techniques in Media Arts effectively for innovative practices.

PLO02 – Cognitive, Practical
Critically analyse historical, contextual, conceptual theories, and ethical judgement in Media Arts practice.

PLO03 – Cognitive, Practical, Digital
Create and conceive ideation and innovation for the practise areas of Media Arts

PLO04 – Interpersonal, Communication
Articulate and communicate ideas and concepts comprehensively in visual, written and oral engagements.

PLO05 – Practical, Digital, Numeracy
Execute design concepts and cost analysis through the use of digital and other technologies for effective delivery.

PLO06 – Cognitive, Practical
Construct Media Arts content, through reflectivity, reviews and evaluations.

PLO07 – Interpersonal, Communication
Demonstrate commitment when communicating and interacting with experts, peers, clients, superiors and society under work and organisational related environment for the development of Media Arts content

PLO08 – Leadership, Autonomy & Responsibility, Ethics & Professionalism
Demonstrate commitment in leadership and accountability and a commitment to professional and ethical practices including adherence to legal requirements and organisational functions.

PLO09 – Personal & Entrepreneurial
Demonstrate commitment to lifelong learning for academic and career development and entrepreneurial mindset in the applications of Media Arts

MA Staff Guru Sifu Sensei