// Emphasizes on the understanding of branding, positioning, advertising strategy, media application and product solution. //

Bachelor of Multimedia (Hons.) Advertising Design (MAD)

(R/214/6/0097) 06/19 (A10483)

Advertising Design is a three-year degree programme that creates creative advertising content creators. Students are trained to master persuasive communication through design and multimedia applications. This programme emphasizes on the understanding of branding, positioning, advertising strategy, media application and product solution. The creative process and final artwork are given great emphasis in developing students’ skills and abilities to excel in this field. We aim to develop graduates who are able to harness their intellectual capabilities in developing creative ideas in advertising, and are technically capable in developing those ideas into working output.

MAD Staff Guru Sifu Sensei

Nor Alley Zulkafly

Programme Coordinator

Dr. Fauzan Hj Mustaffa

Lecturer

Imran Hazimin Othman

Lecturer

Ts. Heidi Tan Yeen-Ju

Lecturer

Md. Najib Osman

Specialist

Ellyna Hashim

Specialist

Rosnani Abdul Rahman

Assistant Lecturer

Muhammad Syahmi Abd Aziz

Assistant Lecturer

Qistina Ruslan

Assistant Lecturer

Syarifah Nurleyana Wafa Syed Naguib Wafa

Lecturer (on study leave)