Bachelor of Multimedia (Hons) Advertising Design (MAD)

(R2/214/6/0097) 06/24 (A10483)

Advertising Design is a three-year degree programme that creates creative advertising content creators. Students are trained to master persuasive communication through design and multimedia applications. This programme emphasizes on the understanding of branding, positioning, advertising strategy, media application and product solution. The creative process and final artwork are given great emphasis in developing students’ skills and abilities to excel in this field. We aim to develop graduates who are able to harness their intellectual capabilities in developing creative ideas in advertising, and are technically capable in developing those ideas into working output.

Career Prospects: Art Director, Designer, Manager in publications, corporate and communication departments, advertising agencies, design houses, production houses, retail; or Manager, Designer, Art Director for film, animation, music production houses and broadcast agencies; or Manager of art, design, branding for retail, entrepreneurs, product designs; or Manager, Designer for advertising related activities for small businesses; online, print, exhibition, outdoor, web advertising


PEO01 – Knowledge & Understanding, Cognitive

Analyse and relate broad knowledge of Creative Multimedia Technology concepts and principles to practices incorporating technical skills in relevant fields

PEO02 – Interpersonal, Communication, Leadership, Autonomy & Responsibility, Ethics & Professionalism

Commit to take responsibility in leading and deliver assigned tasks when leading, interacting and communicating with peers and stakeholders while ensuring ethical practices.

PEO03 – Practical, Digital, Numeracy

Demonstrate technical competency in the innovative and creative use of digital technology and apply numerical techniques in Creative Multimedia Technology.

PEO04 – Personal & Entrepreneurial

Commit to life-long learning and exhibit entrepreneurial skills for academic and career advancement in relevant industries.

PLO01 – Knowledge & Understanding, Cognitive, Numeracy
Analyse and apply broad knowledge and skills including the use of numeracy techniques in Advertising Design effectively for innovative practices.

PLO02 – Cognitive, Practical
Critically analyse historical, contextual, conceptual theories, and ethical judgement in Advertising Design practice.

PLO03 – Cognitive, Practical, Digital
Create and conceive ideation and innovation for the practise areas of Advertising Design

PLO04 – Interpersonal, Communication
Articulate and communicate ideas and concepts comprehensively in visual, written and oral engagements.

PLO05 – Practical, Digital, Numeracy
Execute design concepts and cost analysis through the use of digital and other technologies for effective delivery.

PLO06 – Cognitive, Practical
Construct Advertising Design content, through reflectivity, reviews and evaluations.

PLO07 – Interpersonal, Communication
Demonstrate commitment when communicating and interacting with experts, peers, clients, superiors and society under work and organisational related environment for the development of Advertising Design content

PLO08 – Leadership, Autonomy & Responsibility, Ethics & Professionalism
Demonstrate commitment in leadership and accountability and a commitment to professional and ethical practices including adherence to legal requirements and organisational functions.

PLO09 – Personal & Entrepreneurial
Demonstrate commitment to lifelong learning for academic and career development and entrepreneurial mindset in the applications of Advertising Design

MAD Staff Guru Sifu Sensei