Bachelor of Immersive Media Design (Hons)

(R3/0211/6/0048) 06/29 (A10481)

This multidisciplinary programme focuses on exploring the convergence of art, design and technology to create immersive and engaging digital experiences. Students enrolled in the programme will be exposed to concepts and technical skills vital in the creation of both tangible and intangible media, from virtual reality (VR) and and augmented reality (AR) applications, interactive installations and user experience design. The range of skills gained by the graduates of this programme will prepare them for diverse career paths in various industries from entertainment, gaming, app design, marketing and more.

Career Prospects: Creative Technologist, New Media Artist, Visual Artist & Designer, Media Engineer, VR/AR Designer and Developer, Metaverse Asset Creator, 3D Visualizer, Game Developer, Game Level Designer, Interaction Designer, User Interface/ User Experience (UI/UX) Designer, Industrial Designer

IMD's PEOs & PLOs

PEO01
Analyse and relate broad knowledge of Creative Multimedia Technology concepts and principles to practices incorporating technical skills in relevant fields

PEO02
Commit to take responsibility in leading and deliver assigned tasks when leading, interacting and communicating with peers and stakeholders while ensuring ethical practices.

PEO03
Demonstrate technical competency in the innovative and creative use of digital technology and apply numerical techniques in Creative Multimedia Technology.

PEO04
Commit to life-long learning and exhibit entrepreneurial skills for academic and career advancement in relevant industries.

PLO01
Analyse and apply theoretical knowledge and technical understanding of immersive media design principles to create effective design solutions.

PLO02
Design innovative solutions to challenges and constraints using appropriate strategies and methodologies to achieve desired project outcomes.

PLO03
Display competencies in performing technical and production skills to produce effective immersive media design projects.

PLO04
Balance empathy, adaptability, and professionalism in collaborative settings to achieve project goals in immersive media design project development.

PLO05
Practice clarity, confidence, and cultural sensitivity in verbal and non-verbal communication to effectively convey immersive media design ideas to diverse audiences.

PLO06
Demonstrate effective use of digital tools and platforms in immersive media design project development.

PLO07
Interpret data to support creative decision making by utilising mathematical principles, managing information, or optimising resource allocation for effective outcomes.

PLO08
xemplify leadership, self initiative, and accountability by managing projects, mentoring peers, and making decisions that prioritise well-being, creative integrity, and ethical practices.

PLO09
Embody an innovative and independent mindset by embracing creative risk-taking, reflecting on personal growth, and navigating opportunities for independent or collaborative immersive media design ventures.

PLO10
Adhere to ethical and professional standards in immersive media design development practices by demonstrating respect for collaborators, audiences and intellectual property in all creative endeavours.

IMD Staff Guru Sifu Sensei