Bachelor of Multimedia (Hons.) Advertising Design

Bachelor of Multimedia (Hons) Advertising Design (MAD)

(R3/211/6/0097) 06/29 (A10483)

Advertising Design is a three-year degree programme that creates creative advertising content creators. Students are trained to master persuasive communication through design and multimedia applications. This programme emphasizes on the understanding of branding, positioning, advertising strategy, media application and product solution. The creative process and final artwork are given great emphasis in developing students’ skills and abilities to excel in this field. We aim to develop graduates who are able to harness their intellectual capabilities in developing creative ideas in advertising, and are technically capable in developing those ideas into working output.

Career Prospects: Art Director, Designer, Manager in publications, corporate and communication departments, advertising agencies, design houses, production houses, retail; or Manager, Designer, Art Director for film, animation, music production houses and broadcast agencies; or Manager of art, design, branding for retail, entrepreneurs, product designs; or Manager, Designer for advertising related activities for small businesses; online, print, exhibition, outdoor, web advertising

ENTRY REQUIREMENTS & PROGRAMME STRUCTURE

MAD's PEOs & PLOs

PEO1 – Knowledge & Understanding, Cognitive

Analyse and relate broad knowledge of Creative Multimedia Technology concepts and principles to practices incorporating technical skills in relevant fields

PEO2 – Interpersonal, Communication, Leadership, Autonomy & Responsibility, Ethics & Professionalism

Commit to take responsibility in leading and deliver assigned tasks when leading, interacting and communicating with peers and stakeholders while ensuring ethical practices.

PEO3 – Practical, Digital, Numeracy

Demonstrate technical competency in the innovative and creative use of digital technology and apply numerical techniques in Creative Multimedia Technology.

PEO4 – Personal & Entrepreneurial

Commit to life-long learning and exhibit entrepreneurial skills for academic and career advancement in relevant industries.

PLO1 – Knowledge & Understanding
Analyse and apply theoretical knowledge and technical understanding of advertising principles to create effective advertising design solutions.

PLO2 – Cognitive Skills
Design innovative solutions to complex advertising challenges and constraints using appropriate strategies and methodologies to achieve desired project outcomes.

PLO3 – Practical Skills
Display competencies in performing technical and production skills to produce effective advertising design deliverables

PLO4 – Interpersonal Skills
Balance empathy, adaptability, and professionalism in collaborative settings to achieve project goals in advertising design production development.

PLO5 – Communication Skills
Practice clarity, confidence, and cultural sensitivity in verbal and non-verbal communication to effectively convey advertising design ideas and strategies to diverse audiences.

PLO6 – Digital Skills
Demonstrate effective use of digital tools and platforms to produce dynamic advertising design outputs.

PLO7 – Numeracy Skills
Interpret data to support creative decision making by utilising mathematical principles, managing information, or optimising resource allocation for effective outcomes.

PLO8 – Leadership, Autonomy and Responsibility Skills
Exemplify leadership, self initiative, and accountability by managing projects, mentoring peers, and making decisions that prioritise well-being, creative integrity, and ethical practices.

PLO9 – Personal and Entrepreneurial skills
Embody an innovative and independent mindset by embracing creative risk-taking, reflecting on personal growth, and navigating opportunities for independent or collaborative advertising design ventures.

PLO10 – Ethics and Professionalism
Adhere to ethical and professional standards in advertising design development practices by demonstrating respect for collaborators, audiences and intellectual property in all creative endeavours.