Research Areas

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The following are the research areas related to the domain of Faculty of Creative Multimedia. However, the faculty is also interested to venture into other areas for the improvement of knowledge and skills in the field of creative multimedia.

DESIGN AND CREATIVITY
| Creativity | Design Process | Creative Strategy | Design and Development Process | Design Research | Research Methodology |

A research area focuses on the creative and design processes, strategies and methodologies, to facilitate the creation of quality and effective creative products, contents, applications and services. This area is also functioning to assist learners or practitioners towards the attainment of creativity in an art and design work / creation or programme. Prospect outcomes would be the acquisition of improved knowledge, techniques, and processes for creative and design processes and outputs.

INTERFACE DESIGN and PRODUCT DESIGN
A programme-based research area.
| Usability | User experience | Interface Design | Human Factors & Ergonomics | Universal Design |

Research and practice of usability and interaction design towards useful, usable, highly pleasurable and stimulating technologies, services and artifacts. This interdisciplinary research areas span the Sciences, Engineering, Design and Technology in bridging the digital and cultural divide. Area of research also seeking into a deeper understanding of human life itself, establishing symbiotic relationships between humans, environment and technology. The research area also considering the design of user interface that catered for various types of users, including people with bodily-disabled (hearing, visual, physical, and cognitive impairments), elderly and children.

ADVERTISING DESIGN
A programme-based research area.
| Advertising Design | Branding | Persuasive Design | Copywriting | Environment Design | Architectural Design |

In this research area, the researchers are looking into the potential of the latest innovations of new media, multimedia and electronic media for the improvement of product and service advertising at the marketplace. Research of innovation theory and practice of advertising, creativity and innovation, basic marketing, media, and indirectly, research skills as well as the business acumen will also be explored.

ANIMATION AND VISUAL EFFECTS
A programme-based research area.
| Animation (2D and 3D) | Character Design and Development | Modelling | Texturing | Voice Acting | Visual Effects | Storytelling |

Animation Design and Visual Effect Techniques are the research areas rely heavily on the art and science of utilizing computer graphics for creating animations and graphic works in various forms plus innovative stories or contents in it. The tools and techniques of animation art change constantly, due to ever-changing technology, computer hardware, updated software features, art trends and industry practices. This area of research explores the tools, techniques and potential use of various techniques and forms of computer art for the generation of animation for storytelling and content creation.

VIRTUAL REALITY
A programme-based research area.
| Virtual Reality | Visualization | Virtual Heritage | Simulation | Virtual Training | Augmented Reality | Space Design |

This is a research area focusing on the improvement of human experiences through virtual, immersive or non-immersive environment. In this multimedia age, users are all exposed to a multitude of communication modalities. It is therefore increasingly important for the research to look into the innovating experiential design for various space or content with high level of interactivity. It is about evoking the emotion of the user through a given space, form, context, content and senses.

VIDEO, FILM PRODUCTION and CINEMATOGRAPHY (CAP)
A programme-based research area.
| Media Production | Cinematic Arts | Film Production | Videography |

Media tools or camera technologies for producing video, film or motion pictures have constantly improving. The area of research focuses on the media production processes (pre-production, production, and post-production), tools and technologies plus content innovation and content delivery platforms. Cinematography techniques have moving into digital means, and is now largely merging with videography. Research on cinematography also looking into new form of photography and new aesthetic techniques for telling greater stories.

MEDIA ARTS
A programme-based research area.
| Media Art | Aesthetic Media | Art Theory and Philosophy | Interactive Art | Curatorial Practice |

This research area looks into the possibilities of expression through modern media, technology and culture, and how these relate to the artist and society. Aesthetic media research speculates on various problems that lie at the base of modern civilization through expression and social activities using media technology. Its activities include research, execution of practical design and art projects as well as engaging in scholasticism and criticism. Media arts research is an interdiciplinary research, scholarship, creation plus the curation of (new) media arts, and how these relate to society.

KNOWLEDGE MANAGEMENT
A programme-based research area.
| Knowledge Management | Project Management | Strategic Management | Knowledge Sharing | KM tools and technologies |

Many organizations now have some kind of knowledge management framework in place. Advances in Information and Communication Technologies (ICT) have changed the way of how organizations manage their knowledge in business.This research area focuses on the processes of gathering, organizing, sharing, and analyzing knowledge in terms of resources, documents, and people skills. The outcomes of research are expected to highlight the best practices and the sharing the intellectual capital throughout their organizations.

MULTIMEDIA LEARNING AND E-LEARNING
A programme-based research area.
| Multimedia Learning | E-learning | Mobile and Ubiquitous Learning | Instructional Systems Design | Organization Learning | Computer Assisted Learning |

An evolving area of research due to the advancement of multimedia, learning technologies and learning ecosystems facilitated by the Internet or new media technologies. Media, contents, instructional strategies, learners, and instructors are getting more “sophisticated” for demanding a greater quality of theories, methods, media contents and delivery, etc for enriching learning experiences. Research on how learning can be improved for different group or age group of learners, in any form of content will also be looked into.

INTERACTION DESIGN
| Interactive Multimedia | Programming, Authoring and Scripting | Interactive System | Interactive Installation | Natural interaction | Multimodal interaction | Motion Detection | 3D Interaction Design |

A core area of creative interactive design across various context of multimedia applications, such as interface design, media art, virtual reality or even media for advertising, interactive movies, or learning and knowledge management. Interactivity has been a common concept of improving the delivery of media contents or services. There are new and advance way of interaction to be looked into by the researchers. This area has the base on human computer interaction (HCI) and to provide research and innovation ideas for new or improved human-computer experiences.

SOUND AND MUSIC
| Sound and Music | Audio Design | Audio Visual |

Sound is the core element of multimedia design and contents, but often neglected. This area of research explore the various potential of sound or audio design and applications for the improvement of communication and content creations. This form of media can be explored solely in research too.

VISUAL COMMUNICATIONS & GRAPHIC DESIGN
12.1)Visual Communication Theories and Principles | Visual Research
12.2)Photography | Digital Capture | Digital Imaging
12.3)Computer Graphics | Illustration | Motiongraphics | Graphic Design | 3D Graphics
12.4) Typography | Calligraphy
12.5) Fine art | Drawing | Painting
12.6)Comics | Interactive Comics

Being an important area of research for creative multimedia, visual communication emcompasses a wide range of studies or research into different media types or methods, or any combinations of these media types, such as digital imaging, graphic design, photography, illustration, motiongraphic, 3D graphics, typography, calligraphy, drawing, painting, fine art, comics, etc. The current state of theories and research in visual communication serve as a foundation for future scholarship and study in visual communications.

New media has transformed the design, creation, and delivery of visual contents; research of visual communication looks into the innovative methodologies which extend traditional media format and addressing a more advanced or creative way of communications through many visual forms and channels as stated in those sub-areas of research.

CREATIVE CONTENT
| Digital Archiving | Content Innovation and Creation | Digital Instructions | Content Reuse | Local Content | Documenting & Content Authoring |

Content is the king. Content and context which are based on research is an important area to be explored. All media platforms carry content and context; local and cultural contents, content reuse, documentation and authoring of contents are the interest of many researchers in this area. Advanced technologies such as Web, mobile, social media, etc are used for improving contents storage, retrieval, processes, and delivery for various applications areas, such as teaching and training, edutainment, advertising, public awareness, etc.

MEDIA, CULTURE & HUMANITIES
| Media and Humanities | Culture, Digital Culture and Heritage | Media History | Media Culture and Theory | Film Studies |

This area of research focuses on knowledge and studies which is built based on multidisciplinary ideas of media, culture and humanities. This area myriad ways in which people from the past, present or different group of people do for their living, in relation with art, media and communications. Knowledge of these records of their experiences gives us the opportunity to feel a sense of connection to those who have come before us, as well as to our contemporaries. Important topics of media, art, culture and humanities will be explored. A reflection of human interests, values, satisfactions, and, more importantly, their larger social commitments to the society.

GAME & EDUTAINMENT
| Digital Game | Edutainment | Interactive Play |

Game and play is a new idea for research and is gaining popular for its notions of engaging players of all ages. The theories of play and game has extended to many aspect of creation and applications including real life game play, gamification, social game, etc. Game contents, play strategies and interaction methods are also the interest of the researchers in this area.

WEB, MOBILE & INFORMATICS
| Web Design and Technologies | Internet Applications | Web Authoring | Web Informatics | Web Programming |

Web and informatics is a discipline which also integrates with other creative media area such as Advertising Design, Knowledge Management, Media Arts, etc. Web is an invention that evolutionize the creative content creation and delivery. Web design and Internet based technologies is advancing from time to time and regulated by World Wide Web Consortium (W3C) to meet different demands of new technologies and delivery platforms. Therefore, this research area is also an area interested by the researchers for improving the creative and yet feasible delivery contents to the end users.