Meet Amira binti Kamarudin, our alumni who graduated with Bachelor of Multimedia (Hons) in Advertising Design class of 2016. Since high school, she was always interested in campaigns that involved big ideas and creative thinking. This has eventually led her to study advertising at MMU. It was a lot more challenging than she expected but it was all worth it when she started her employment. In August 2016, Amira joined the digital team at Leo Burnett to experience real advertising work. One of her biggest campaigns then was the launch of myFreeview by Media Prima, a project she worked on before she was moved to manage the Petronas and Maggi accounts. She was at Leo Burnett for about two years and to her, the journey has taught her everything she needed to know about creating campaigns for big brands. In 2018, Amira moved to Entropia and started her career as a Senior Designer, which is also her latest designation. Entropia has given her the vast experience of working with a lot of clients such as Fonterra, KFCD, redBus, and the most recent one, TNB. She enjoys the whole process of it; be it from ideation, brainstorming, researching to executing.