Media Arts

Bachelor of Multimedia (Hons.) Media Arts

(R/214/6/0098) 06/19 (A10481)

This three-year Media Arts programme emphasises the creation of new forms of communication art enabled by computing technologies. The programme offers an inter/multidisciplinary approach to media creation that fosters individual exploration, experimentation and creative technologies practice. The word ‘media’ relates to mediums of communication; while ‘art’ emphasises the use of these mediums to create, express and challenge.

The programme foregrounds experimental media creation and the results emerge in interactive systems, websites, games, installations, galleries, performances and sometimes public spaces. We strive to create socially and culturally relevant objects, experiences and spaces.

PROGRAMME EDUCATION OBJECTIVES

To develop independent, innovative content designers, with the ability to identify problems and provide solutions for the creative industries.
To produce technically competent content designers with strong fundamental understanding and ability to adapt to any creative production workflow.
To cultivate enterprising graduates with the ability to create competitive Intellectual Property to stimulate the growth of creative industry.

ENTRY REQUIREMENTS &
PROGRAMME STRUCTURE

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PROGRAMME OUTCOMES

Ability to acquire and apply Media Arts design theories and practices
Acquisition of technical competence in specialized areas of Media Arts design
Adhere to social, cultural, global and ethical responsibilities in the Media Arts design domain
Integrate professionalism and commitment while working collaboratively
Able to communicate effectively through presentation skills
Able to solve problems innovatively through research and experimentation
Recognizing the importance of lifelong sustainability and efficiency in design and development of creative Media Arts content
Ability to be an enterprising creative Media Arts content designer

CAREER PROSPECTS

Creative Technologist
New Media Artist
Event/Gallery Curator
DJ/VJ
Multimedia Designer
New Media Innovator & Media Scientist
Visual Artist & Designer
Media Engineer

STAFF

Tan Kong Cheng

Programme Coordinator

Assoc. Prof. Ts. Dr. Wong Chee Onn

Associate Professor

Ts. Dr. Lim Kok Yoong

Senior Lecturer

Dr. Hew Soon Hin

Senior Lecturer

Dr. Lim Yan Peng (Forest)

Senior Lecturer

Ts. Dr. Mohd Hafizuddin Mohd Yusof

Lecturer

Badrolhisham Hashim

Specialist

Yong Soon Xuan (Samson)

Assistant Lecturer

INDUSTRIAL ADVISOR

MS. SUZY SULAIMAN

CEO, DAM Interactive

Suzy Sulaiman is a trained architect with a flair for historical and cultural research involving local communities. She has worked with many local institutions and non-government organizations like National Visual Art Gallery (NVAG), University Sains Malaysia (USM), University Putra Malaysia (UPM) and Arts-ED. Her works focuses on the convergence of community-building aspects through education, architecture and digital technology. She is also the managing director of DAM Interactive.

EXTERNAL EXAMINER

PROFESSOR DR. JOONSUNG YOON

Global School of Media, Soongsil University, Seoul, South Korea

Joonsung Yoon is a professor at the Global Scgool of Media at Soongsil University, Seoul, Korea. He received his PhD from New York University. Professor Yoon is doing interdisciplinary research in art and science.