Bachelor of Immersive Media Design (Hons)

(R2/214/6/0098) 06/24 (A10481)

This multidisciplinary programme focuses on exploring the convergence of art, design and technology to create immersive and engaging digital experiences. Students enrolled in the programme will be exposed to concepts and technical skills vital in the creation of both tangible and intangible media, from virtual reality (VR) and and augmented reality (AR) applications, interactive installations and user experience design. The range of skills gained by the graduates of this programme will prepare them for diverse career paths in various industries from entertainment, gaming, app design, marketing and more.

Career Prospects: Creative Technologist, New Media Artist, Visual Artist & Designer, Media Engineer, VR/AR Designer and Developer, Metaverse Asset Creator, 3D Visualizer, Game Developer, Game Level Designer, Interaction Designer, User Interface/ User Experience (UI/UX) Designer, Industrial Designer

ENTRY REQUIREMENTS & PROGRAMME STRUCTURE

PEO01 – Knowledge & Understanding, Cognitive

Analyse and relate broad knowledge of Creative Multimedia Technology concepts and principles to practices incorporating technical skills in relevant fields

PEO02 – Interpersonal, Communication, Leadership, Autonomy & Responsibility, Ethics & Professionalism

Commit to take responsibility in leading and deliver assigned tasks when leading, interacting and communicating with peers and stakeholders while ensuring ethical practices.

PEO03 – Practical, Digital, Numeracy

Demonstrate technical competency in the innovative and creative use of digital technology and apply numerical techniques in Creative Multimedia Technology.

PEO04 – Personal & Entrepreneurial

Commit to life-long learning and exhibit entrepreneurial skills for academic and career advancement in relevant industries.

PLO01 – Knowledge & Understanding, Cognitive, Numeracy
Analyse and apply broad knowledge and skills including the use of numeracy techniques in Media Arts effectively for innovative practices.

PLO02 – Cognitive, Practical
Critically analyse historical, contextual, conceptual theories, and ethical judgement in Media Arts practice.

PLO03 – Cognitive, Practical, Digital
Create and conceive ideation and innovation for the practise areas of Media Arts

PLO04 – Interpersonal, Communication
Articulate and communicate ideas and concepts comprehensively in visual, written and oral engagements.

PLO05 – Practical, Digital, Numeracy
Execute design concepts and cost analysis through the use of digital and other technologies for effective delivery.

PLO06 – Cognitive, Practical
Construct Media Arts content, through reflectivity, reviews and evaluations.

PLO07 – Interpersonal, Communication
Demonstrate commitment when communicating and interacting with experts, peers, clients, superiors and society under work and organisational related environment for the development of Media Arts content

PLO08 – Leadership, Autonomy & Responsibility, Ethics & Professionalism
Demonstrate commitment in leadership and accountability and a commitment to professional and ethical practices including adherence to legal requirements and organisational functions.

PLO09 – Personal & Entrepreneurial
Demonstrate commitment to lifelong learning for academic and career development and entrepreneurial mindset in the applications of Media Arts